Super Bowl ad brings it home for Summit Series star Paul Henderson
The 30 second ad begins in a bar a hockey game is on a TV in the background with patrons humming, then singing: red light of mine, I going to let it shine let it shine, let it shine, let it shine The place erupts as a goal is scored. Sirens sound.
Watch for it during Sunday Super Bowl, a Budweiser ad called Bring it Home about hockey and Canadiana and who we are. On board for the ad campaign is Canadian icon Paul Henderson, who scored the Summit Series winning goal against the Soviet Union. Online, you can find a second Budweiser ad featuring Henderson, Wayne Gretzky, Dale Hawerchuk, Tessa Bonhomme and Geraldine Heaney.
For Henderson, it a celebration of hockey. Gold light, red light, goals all part of what makes the sport so special for Henderson, who turned 75 on Sunday.
A scene from Paul Henderson’s Budweiser TV ad, which will be shown during the Super Bowl telecast on Sunday. Handout photo.
if there was one thing I loved to do when I played hockey, (it) was celebrate, he said. I have a couple of grandchildren playing and I love celebrating goals, so it was a win win situation for me. It was terrific, a lot of fun putting the commercials together. days, Henderson is busy with speaking, charity work and appearances at fundraisers.
just enjoy people. I love being out in the public. I always have and always will, he said. gets me out of the house and that why I been married for a long time. I have a great marriage because I get out of the house a lot. marriage to Eleanor has lasted more than 50 years. Of his wife, he said: I had a choice of all the women in the world, I couldn have made a better choice. everything he did in the National Hockey League Henderson scored 236 goals (and another 140 in the World Hockey Association) it 1972 we still talk about.
get asked about it a lot. A lot of guys weren even alive in 1972, Henderson said. years, I was disappointed I could never represent my country. Then came along and I was just so pumped up to get the opportunity to represent my country. It went pretty well for me.
morning, I was in St. Catharines, speaking to 300 men. They showed the game, with Foster Hewitt calling the goal. All these years later, 300 men stood up and started cheering. One guy led the singing of O Canada. It unbelievable. I enjoy every moment of it.
don tear up anymore,
but it certainly brings back a lot of memories. There was nothing negative about it, except if you were a Russian, maybe. One of the great stories I have, remember when the Berlin Wall came down? A buddy of mine phoned me and said, they never recovered after you scored that goal. That was the last nail in their coffin. You brought down communism. We had a good laugh about that. 2009, Henderson was diagnosed with chronic lymphocytic leukemia. He got into a clinical trial in Maryland.
with cancer, I can think of anybody more fortunate in the world than I am, Henderson said. involved with this (Budweiser ad campaign) was a lot of fun. I get texts and emails, I saw you in this commercial. You look pretty good for an old fart. to the clinic) absolutely saved my life. In 2012, when I got into it, I had lost 30 pounds, the lymphoma bumps on me were unbelievable. I still have cancer, but I holding it at bay. The idea is to stay alive long enough until they find a cure. Hendersons have three daughters, seven grandchildren and three great grandchildren. Among the grandkids are a pair of hockey players: 16 year old Alton McDermott and his 12 year old brother, Logan.
Paul Henderson: Leafs always wore my No. 19, Henderson said. the little guy came along, we thought he want 19 also. On his own, he said, I don want 19, I want 72. We never thought about it. We came out with a book, The Greatest Jersey Ever, and my favourite picture is my two grandsons the back of the boys. There they are, 19 and 72 1972. The little guy had figured it out on his own. the years, there has been support for Henderson to be inducted into the Hockey Hall of Fame, but he said: don think I deserve to be in there. There are a lot of retired players who had far better careers than I had. To be put in there on the merit of your career, I don think I should be in. what if they could find a special category for him?
Said Henderson: they ever did on that basis, I would sure appreciate it more than being put in as a regular hockey player. But I tell you what: If they ever ask me to be a member, I wouldn turn them down. Super Bowl ad is a perfect way for the beer company to plug the new Wayne Gretzky gold synced lights. Like the original Bud goal lights they go off up every time your favourite team scores a goal. The gold lights have Gretzky No. 99 and replica signature with a certificate of authenticity. There will 2,180 of these lights at a price of $399.99. If that outside your beer budget, perhaps one of the 10,000 gold synced glasses available for $29.99 are more up your alley.