Gucci models walk the runway carrying replicas of their own heads
A short list of things typically seen at Milan Fashion Week: celebrities, glamorous outfits and impeccably coifed models.
So the replica severed heads were a surprise.
During Gucci unveiling of its fall and winter collection on Wednesday, at least two models one male, one female walked the runway carrying eerily realistic replicas of their own heads.
The show inspiration, according to Gucci creative director Alessandro Michele was, in part, the 1984 essay Cyborg Manifesto by Donna Haraway. The essay is a critique of identity politics and the idea that people must fit within predefined cultural boundaries.
fashion to something that only produces business is too easy, Michele said of the theme, according to Reuters.
So why severed heads? According to Michele, they were about accepting oneself and after your head and thoughts. heads weren the show only surreal accessory. One model wore a sheer top with nipple tassels. Several donned ski masks or balaclavas. One carried a replica of a small dragon.
The stiff backed models wearing Gucci eclectic clothes walked around two surgical tables, complete with overhead examination lights, as if in a hospital.
job (as creatives) is a surgical job: cutting and assembling and experimenting on the operating table, Michele told reporters after the show, according to Reuters.
But the heads are what really caught people attention, particularly after the photos found their way online, where they were curated into a Twitter Moment.
swapped out handbags for . fake human heads! tweeted Fashionista editor in chief Alyssa Vingan Klein.
heads are SOOOOO next season! tweeted fashion blogger Joshwa Saint James.
A model carries a replica of his own head during the Gucci women’s Fall/Winter 2018/2019 collection fashion show in Milan, on Wednesday, Feb. 21, 2018. [Filippo Monteforte AFP Getty Images]
But not all fashion fans appreciated the show.
love Gucci but can we go back to the good old fashioned runways and not a surgery room with models carrying replicas of their heads, one Twitter user requested.
To make the heads, Michele reached out to the Rome based special effects company Makinarium after he saw Tale of Tales, a film the company worked on.
The company worked on the heads for six months by making molds of the model heads, then using three dimensional printing to create the actual replicas, according to Vogue.
(Michele) reached out to us unexpectedly we didn know each other, Leonardo Cruciano, who co founded the company, told Vogue. had very precise ideas about what he wanted to achieve. It was a great collaboration; he a true artist, with a real passion, a fantasy so intense and inspiring it pushes you forward. End /HI/Templates/Objects/articleParagraph51_1 >