H apologizes for using black child to sell
NEW YORK H was forced to apologize Monday for using a black child to model a sweatshirt with a monkey in the jungle slogan.
The company removed the offending ad from its website after hundreds of social media users accused it of being racist. It continues to sell the hooded top online.
Social media users pointed out that two other tops from the same line, one that said expert and one with images of animals, were modeled by white children.
the year 2018 there no way brands/art directors can be this negligent and lack awareness We have to do better, designer Alex Medina said on Twitter, one of many who voiced their outrage over the advert.
Charles Blow, a columnist for The New York Times and CNN contributor, tweeted at H you lost your damned minds?!?!?! user, Mimicgawd, posted a version of the ad, with a reworked slogan that read: Kid in the racist ass H catalog. is not the first company to find itself under fire over racist advertising.
Dove, owned by Unilever, was forced to apologize in October for a social media post that the company said the mark representing black women.
Introduced with the line for a Dove Shower? the post showed a looping image of a black woman removing a dark brown t shirt to reveal a white woman.
Also in October, Kellogg changed the art on its Corn Pops cereal box after a consumer complained it was racist. The art showed dozens of yellow hued Corn Pop characters, except for the lone brown Corn Pop in a blue uniform pushing a floor buffer.
Nivea, part of German skincare group Beiersdorf, pulled an ad with a slogan is purity in April, after it was shared by right wing groups.